Mr. Hobby is a model brand under Japan's GSI Creos Corporation, founded in 1977 with the launch of the iconic Mr. COLOR paint series. Today, it has become one of the leading brands in the Japanese market. The brand specializes in high-quality model paints, spray cans, thinners, primers, adhesives, putties, as well as a wide range of painting tools and airbrush equipment.

With consistent quality and a diverse product lineup, Mr. Hobby is not only beloved by Japanese modelers but has also become a top choice for professional model makers worldwide. Its mission is to continuously innovate, making model building more enjoyable and creative.